SEO has a history that involved on-page optimization, link building and then content marketing. However, many of the current trends seem to have no future when we look at the bigger and smaller updates the search engines are going to have. Surely the link building and content marketing cannot be revoked but there is going to be a lot of changes for approaching these methodologies. One thing is for sure, the future search engines seem to process queries based on advanced logic. Hence, the SEO approach also needs to be changed accordingly.
Below mentioned are the factors that give an overview about the huge change the SEO is going to go through.
Ranking based artificial intelligence is a revolutionary approach that Google has started using since the near past. It is now regarded as the third ranking factor, yet many people, especially the SEO practitioners, seem to misunderstand it.
RankBrain is consistently being analyzed by tech pros and internet marketing experts after the news of its launching was published.
Moreover, it would be worth mentioning here regarding something that RankBrain doesn’t do. Rankbrain doesn’t consider content quality, backlink profile and CTR. It rather works on displaying the logically related website against a given search phrase.
Accelerated Mobile Pages
Since the launch of Accelerated Mobile Pages (AMP) by Google in February 2016, users could see top stories section based on these pages while they search from their mobile devices. Google started showing these pages in organic search results after six months of the feature’s launch.
As for now, there are more than 150 million AMP documents indexed in Google. This feature has encouraged other tech giants to work on AMP.
Although AMPs are hardly recognized by most of the internet users while looking at the search results, Google certainly works to boost these pages because access of information from these pages is quicker and convenient as compared to others.
The Knowledge Graphs
Launched in 2012, Knowledge Graph seems to be consistently at work to organize information from best sources and making it accessible worldwide. In general, this approach is going to replace Wikipedia with other quality information sources where applicable. The procedure of bringing information into display involves complex semantics implemented at the backend. This is what Google says about it:
“The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.”
With this feature in action, common users get a chance to produce high quality information and get it displayed in place of Wikipedia.
Real Time Penalty Filters
Google has finally announced that just released Penguin update is the last one. The Penguin algorithm has been integrated in the core of Google codes after bringing automation to it. It means that the process of spam filtering and slapping penalties is going to be automatic and more logical. Now, the spam practices will not be able to produce results and the hard workers will be able to get the outcome in better way.
With the facts mentioned above, we can definitely conclude that Amazon SEO seems to have better future ahead of it because Google and other search giants are ensuring the flow of quality information only, with the help of refined semantic approach.